Employer Branding and Recruitment
83% of talent acquisition leaders say employer branding significantly impacts their ability to hire great candidates. Further, companies with positive brands get twice as many qualified applicants. Let that sink in! Employer branding is just as important as product branding. Attracting great employees does not happen by accident - it takes diligent work on your part and ongoing engagement with your current employees and prospective employees. It's storytelling at its finest.