Robin Carlin, Rustbelt HRFeb 7, 20182 minEmployer Branding and Recruitment83% of talent acquisition leaders say employer branding significantly impacts their ability to hire great candidates. Further, companies with positive brands get twice as many qualified applicants. Let that sink in! Employer branding is just as important as product branding. Attracting great employees does not happen by accident - it takes diligent work on your part and ongoing engagement with your current employees and prospective employees. It's storytelling at its finest.
Robin Carlin, Rustbelt HRJul 5, 20172 minEmployee Branding: Attracting, Engaging and Retaining Part TwoRecent research revealed that 83% of talent acquisition leaders say employer branding significantly impacts their ability to hire great candidates. Is your brand sending a positive or negative message? Attracting employees is difficult. Add in a negative review or two on Glassdoor and you will find it even more difficult. More people today are looking at Glassdoor review than a company's own website to learn about the culture, career opportunities, work environment and how
Robin Carlin, Rustbelt HRJun 27, 20172 minEmployee Branding: Attracting, Engaging, Retaining Part OneAs the owner or CEO, you focus much of your time on your product, idea or service. But what about your employees? Employees are the ambassadors of your brand - and this can be good or bad, depending on your approach. There is extensive research regarding the connection between brand-engaged workers and a company's financial performance. But did you know: 50% of candidates say they wouldn't work for a company with a bad reputation; 62% research companies on social media bef
