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Robin Carlin, Rustbelt HR
- Jun 27, 2017
- 2 min
Employee Branding: Attracting, Engaging, Retaining Part One
As the owner or CEO, you focus much of your time on your product, idea or service. But what about your employees? Employees are the ambassadors of your brand - and this can be good or bad, depending on your approach. There is extensive research regarding the connection between brand-engaged workers and a company's financial performance. But did you know: 50% of candidates say they wouldn't work for a company with a bad reputation; 62% research companies on social media bef
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