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    Two of the most frequently asked questions I receive from small businesses are:

    1.  How do I develop content that employees and candidates want to see?

    2.  How do I keep up the momentum of posting on a regular basis?

    Let's tackle the first question - developing useful con...

    I recently returned from presenting a session at the Nonprofit HR Talent & Culture Summit on Employer Branding. At the beginning of the session, I asked attendees to write down the following:

    1.  3 words that best describe employees at your organization;

    2.  Share why yo...

    When was the last time you checked your company's reviews on Glassdoor, Indeed or Comparably? Were the reviews favorable or were the comments posted by disgruntled employees who recently separated (and not on good terms)?

    50% of candidates say they wouldn't work for a c...

    February 14, 2018

    I think most business owners would agree that people are your strongest asset. Yes, product line is important and customers should also be your focus, but good