Employee Branding: Attracting, Engaging and Retaining Part Two
Recent research revealed that 83% of talent acquisition leaders say employer branding significantly impacts their ability to hire great candidates. Is your brand sending a positive or negative message?
Attracting employees is difficult. Add in a negative review or two on Glassdoor and you will find it even more difficult. More people today are looking at Glassdoor review than a company's own website to learn about the culture, career opportunities, work environment and how leadership is viewed.
Who do you want to attract?
What do they need to be successful in your company?
Are quality candidates applying to your job postings?
What is your interview process like?
Do Internet searches reveal what it's like to work for you?
51% of job seekers have buyer's remorse and 83% of those leave their employer within the first year!
How do you recognize/reward employees? Is it effective? How do you know?
Are you transparent? Do you regularly communicate with employees? Is the information clear?
Do you managers regularly meet with employees? Do they praise employees regularly or does this only occur during the annual performance evaluations?
Have you sat down with your employees and asked them where they want to be?
50% of employees report being appreciated at work has improved their relationship with management!
What is your turnover?
Do you conduct exit interviews? Do you read the results and/or engage in improvement based on the feedback?
Why do employees leave? (Have you asked them to stay?)
More than 70% of high-retention-risk employees say they have to leave their organization to advance their careers!
What Can You Do?
Be a good employer - ask the tough questions and make immediate improvements.
Tell people about your workplace - website, social media, internal and external communication.
Ask your employees to become brand ambassadors (referral program, internships).
As a leader, be visible and accessible - in the workplace and on social media platforms.
Attracting, engaging and retaining begins with you.