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    Employee Branding: Attracting, Engaging and Retaining Part Two

     

    Recent research revealed that 83% of talent acquisition leaders say employer branding significantly impacts their ability to hire great candidates.  Is your brand sending a positive or negative message?

     

    Attracting employees is difficult.  Add in a negative review or two on Glassdoor and you will find it even more difficult.  More people today are looking at Glassdoor review than a company's own website to learn about the culture, career opportunities, work environment and how leadership is viewed.

     

    Attracting

    • Who do you want to attract?

    • What do they need to be successful in your company?

    • Are quality candidates applying to your job postings?

    • What is your interview process like?

    • Do Internet searches reveal what it's like to work for you?

    51% of job seekers have buyer's remorse and 83% of those leave their employer within the first year!

     

    Engaging

    • How do you recognize/reward employees? Is it effective? How do you know?

    • Are you transparent? Do you regularly communicate with employees? Is the information clear?

    • Do you managers regularly meet with employees? Do they praise employees regularly or does this only occur during the annual performance evaluations?

    • Have you sat down with your employees and asked them where they want to be?

    50% of employees report being appreciated at work has improved their relationship with management!

     

    Retaining

    • What is your turnover?

    • Do you conduct exit interviews? Do you read the results and/or engage in improvement based on the feedback?

    • Why do employees leave? (Have you asked them to stay?)

    More than 70% of high-retention-risk employees say they have to leave their organization to advance their careers!

     

    What Can You Do?

    1. Be a good employer - ask the tough questions and make immediate improvements.

    2. Tell people about your workplace - website, social media, internal and external communication.

    3. Ask your employees to become brand ambassadors (referral program, internships).

    4. As a leader, be visible and accessible - in the workplace and on social media platforms.

     

    Attracting, engaging and retaining begins with you.

     

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